About · Founder story

25 years.One insight.

After more than 25 years in marketing, strategy and retail, Uli built True Momentum so that SMEs get access to the full potential of AI – humanly curated, and sharpened by senior experience. To answer the question every SME manager asks but few can answer: where exactly is my next revenue?

“SMEs rarely lack ambition. What they lack is a clear view of the next right step to convert more clients.”

Uli Geiger, True Momentum

A career spent on both sides of the marketing table.

Since 2026
Founder
True Momentum – AI-powered revenue and conversion Roadmap for SMEs in Switzerland, Germany and Austria.
Since 2012 and ongoing
Retail Director, Brand Experience Director
IWC Schaffhausen – luxury watchmaker. Global Marketing and Retail,
2001 - 2011
From Junior Consultant to Head of Consulting
Scholz & Friends – one of the leading creative agencies in the German-speaking market. The years spent on the side that sells marketing. Locations worked: Berlin and Zurich
Industries & Brands
Across luxury, FMCG, lifestyle, media, finance and telco. Brands include Mars Schweiz AG, Blick, Süddeutsche Zeitung, Mercedes-Benz, Credit Suisse and UBS.

25+: Years of senior leadership in marketing, strategy & retail
2: Sides of the table – the agency that sells marketing, the brand that buys it
20+: Years living and working in Switzerland